Mary Kay's business model has long been known to make women money during a recession, or any other economic times for that matter. ABC News featured what's new at Mary Kay today, and how they continue to roll in Pink Cadillacs (Escalades) during a deep economic recession.Wednesday, April 29, 2009
Mary Kay MakeUp Moguls
Mary Kay's business model has long been known to make women money during a recession, or any other economic times for that matter. ABC News featured what's new at Mary Kay today, and how they continue to roll in Pink Cadillacs (Escalades) during a deep economic recession.
Thursday, April 23, 2009
In-Store Cosmetic Demos Raise Brand Awareness
By Yana Polikarpov
Results of a customer response survey show that in-store beauty demonstrations, a tried-and-true retail technique, are a hit with consumers.
The survey was conducted by national marketing company Cosmetic Promotions, Goldenrod, Fla., between fourth quarter 2008 and first quarter 2009 at a series of events at various retailers. More than 3,000 consumers were surveyed at live demonstrations conducted by makeup artists at mass food, drug and merchandiser stores.
Ninety-six percent of respondents said they would like more of the same event at that store. Sixty percent never tried any of the demonstrated products before. Thirty-five percent expressed an intent to purchase immediately based on the demonstration, and 56 percent would purchase at a later time, with only nine percent having no purchase intent. The respondent’s age group breakdown was 25 percent under 25, 44 percent 25-50 and 31 percent over 50. Read article.
Results of a customer response survey show that in-store beauty demonstrations, a tried-and-true retail technique, are a hit with consumers.
The survey was conducted by national marketing company Cosmetic Promotions, Goldenrod, Fla., between fourth quarter 2008 and first quarter 2009 at a series of events at various retailers. More than 3,000 consumers were surveyed at live demonstrations conducted by makeup artists at mass food, drug and merchandiser stores.
Ninety-six percent of respondents said they would like more of the same event at that store. Sixty percent never tried any of the demonstrated products before. Thirty-five percent expressed an intent to purchase immediately based on the demonstration, and 56 percent would purchase at a later time, with only nine percent having no purchase intent. The respondent’s age group breakdown was 25 percent under 25, 44 percent 25-50 and 31 percent over 50. Read article.
| Pro tips on keeping a fresh face -- even in sweltering hot weather |
 Making makeup last all day-- especially in hot, muggy conditions-- doesn't have to be a high-maintenance hassle. Follow these tips from pro makeup artists Charlie Green and Molly Stern and your look, whether natural or dramatic, won't melt away. |
| Check out which nail polishes, eye shadows, lipglosses and more our readers love, and, well, love to hate |
 Buying Wet n Wild is an inexpensive way for us get our beauty fix without hurting our wallets. Heck, half the stuff they sell you could buy with change found in your couch cushions. Check out this guide to what's hot and what's not, and then search those couch cushions or bust open that piggy bank. |
| TotalBeauty.com average member rating: 6.4* |
 It's "just overall really mediocre" they say and feels "icky on ..." |
| TotalBeauty.com average member rating: 6* |
 "The finish is just awful-- no smoothness whatsoever, very chunky, streaky and coarse ..." |
| The Best: No. 9: Wet n Wild Silk Finish Blush Compact, $3.49 |
| TotalBeauty.com average member rating: 8.6* |
 "The pigmentation is dense-- so a little goes a long way" and "it literally stayed on all day ..." |
The Lipstick Index
Mintel has dismissed the lipstick effect in a new report that looks into the buying habits of beauty consumers in the recession. By Guy Montague-Jones, 23-Apr-2009
Leonard Lauder coined the counter intuitive phrase “lipstick effect” to describe how sales of lipstick tend to fall when the economy slides into recession.
The idea behind the theory is that, depressed by the recession and unable to spend money on expensive luxuries, women will turn to lipstick as a “pick-me-up”.
However, Mintel claims that this time round the lipstick effect has come unstuck. Read article.
Taking Hair Color Into Their Own Hands
By Terry Trucco
New York Times, April 22, 2009
BEN STEWART, color director for Cutler salons in Manhattan and South Beach, is a sought-after colorist whose clients pay more than $250 for a tint. But in recent months, Mr. Stewart has found himself visiting the drugstore to choose do-it-yourself color for a few clients who want to do home touch-ups to stretch the time between appointments.
“You want them to continue coming to you, but you understand their needs,” Mr. Stewart said. “Better to have them do the right thing rather than totally mess up their hair.” Read article.Wednesday, April 22, 2009
Project Runway will be back on August 20
on Lifetime, not Bravo...
Andrea Wong of Lifetime says, "I couldn’t be more excited that Lifetime will bring its viewers an amazing, all-new season of Project Runway this summer. As the highest-rated cable network for women, Lifetime is the perfect home for this outstanding program as well as its companion series Models of the Runway. All of us at Lifetime are thrilled to move forward with Heidi, Tim, Nina, Michael, The Weinstein Company and the entire Project Runway team. We are proud to add these shows to our growing slate of original programming, including the hit series Army Wives, the all-new upcoming series Drop Dead Diva and our top-rated original movies."
Yes, what I am about to say will sound cliché, but Lifetime better "make it work", or risk losing out on capitalizing on a great show franchise.
LC's Back!
Kohl's bags 'Hills' star Conrad for celebrity clothing line
by Megan Hupp and Doris Hajewski, Milwaukee Journal Sentinel
by Megan Hupp and Doris Hajewski, Milwaukee Journal Sentinel
Lauren Conrad, star of the MTV reality show "The Hills," is the latest celebrity to launch an exclusive fashion line with Kohl's department stores.
The new LC Lauren Conrad brand will be in 300 Kohl's stores in October, under a long-term contract between Blue Eyed Girl Inc. and Kohl's Corp.
The Lauren Conrad line will debut with clothing, but it might be expanded in the future to include shoes, jewelry, handbags, lingerie and sleepwear. The launch will focus primarily on California and the South, but the LC line will be available at several stores in the Milwaukee area. If it is successful, the Lauren Conrad line will be expanded to all 1,000-plus Kohl's stores. Read Article.
Happy Earth Day!
Origins Offers Samples in Exchange for Recycled Packaging
April 22, 2009, Brian Quinton for P&I
Natural cosmetics brand Origins is mounting a nationwide Earth Day campaign that will let customers bring in all their used cosmetic packaging for recycling—even from Origins’ beauty-care rivals—and receive a free sample of Origins’ latest skincare product.
The “Return to Origins Recycling Program,” runs through April and permits customers to bring used cosmetics containers to their nearest Origins store or to any U.S. retail beauty counter selling Origins products (except Nordstrom’s.) There the packaging will be accepted for recycling or energy recovery, and contributing customers will receive a free sample of one of Origins’ natural skincare products. Read Article.
April 22, 2009, Brian Quinton for P&I
Natural cosmetics brand Origins is mounting a nationwide Earth Day campaign that will let customers bring in all their used cosmetic packaging for recycling—even from Origins’ beauty-care rivals—and receive a free sample of Origins’ latest skincare product.
The “Return to Origins Recycling Program,” runs through April and permits customers to bring used cosmetics containers to their nearest Origins store or to any U.S. retail beauty counter selling Origins products (except Nordstrom’s.) There the packaging will be accepted for recycling or energy recovery, and contributing customers will receive a free sample of one of Origins’ natural skincare products. Read Article.
Tuesday, April 21, 2009
News of the Topshop opening...
Past The Bouncers: What a Feeling
by Cintra Wilson, April 21, 2009, The New York Times
IT has been everywhere: Ads on subway walls, made to look as if spontaneously painted by vandals. Ads on plywood walls, like posters for rock concerts. On the front page of my newspaper. News of the Topshop opening has been as unavoidable as an untimely death in Hollywood: you don’t seek this information, it finds you. Read article.
by Cintra Wilson, April 21, 2009, The New York Times
IT has been everywhere: Ads on subway walls, made to look as if spontaneously painted by vandals. Ads on plywood walls, like posters for rock concerts. On the front page of my newspaper. News of the Topshop opening has been as unavoidable as an untimely death in Hollywood: you don’t seek this information, it finds you. Read article.
Gucci eyes colour cosmetics launch
Cosmeticsdesign.com; 15-Apr-2009
Italian fashion house Gucci says its considering a launch into the world of cosmetics...
The new range is already in the early stages of development, having been conceptualised as far as the packaging, the company’s creative director, Frida Giannini, told the UK-based Sunday Times Style magazine. Read article
Friday, April 17, 2009
Do It Yourself MakeUp - Better.tv
A drawer full of new spring makeup colors is pretty much useless if you can't figure out how to apply them. Below and on Better.tv, see a bunch of kits make getting it right it as easy as paint by numbers.
Thursday, April 16, 2009
| Learn what earth-friendly buzz words to look for... and which harmful ingredients you should avoid on your labels |
 "Pure" and "natural" might be the buzzwords of today's hottest products, but don't believe everything you read. Because the personal care industry is unregulated, even the word "organic" can be slapped on products chock-full of chemicals that can be dangerous. But who has the time to read through the laundry list of ingredients? If you do -- great. If not, use this cheat sheet to know what ingredients to avoid, and what ones are the best earth-friendly alternatives. |
Bravo's A-List Awards!
Lisa Wu-Hartwell, from The Real Housewives of Atlanta served it up with her fashion at the A-List Awards.
Raphael Saadiq is still a breath of fresh air. His performance was awesomely retro and current. This man never seems to age, and please let's not act like Tony! Toni! Toné! was not rockin'!
His newest video, 100 Yard Dash.
Justin Timberlake wins Bravo's A-List Award for male style.
See other Retro Justin pics.
They also gently added links to an "earlier Justin".
Oh, how time flies.
And we love the "new and improved" Justin. Now he dresses others with his fashion line William Rast.
See other Retro Justin pics.
They also gently added links to an "earlier Justin".
Oh, how time flies.
And we love the "new and improved" Justin. Now he dresses others with his fashion line William Rast.
Encyclopedia of Beauty loves NeNe from The Real Housewives of Atlanta, because she is a headstrong woman who does not back down or take drama from anyone. She won the award for Reality TVs Guiltiest Pleasure. We love the haircut. The gown, not so much. Wish she would have rocked the "fashion show" gown instead! Vote for your favorite "Real Housewife" to win $10,000 for their charity.
Rachel Zoe accepted the award for Marchesa (who couldn't be here tonight...) Tayyyyy! We can't lie, we love Rachel and all of her near breakdowns and personal wardrobe choices. She makes the stars look amazing.
Marchesa's designs are amazing. To learn more about Marchesa, click here. I die!
Bravo's A-List Awards
Bravo's 2nd Annual A-List Awards were fabulous for the most part. Great fashion, self-tanner and humor galore, here's our wrap on the television event.
Kathy Griffin in a beautiful red gown standing with her "adopted Malawian children". She looked very polished as she did throughout the evening. Impressed!
Monday, April 13, 2009
The Queen's Commonwealth wardrobe
On a visit to Ottawa in 1967, the Queen wore a dress which included embroidery in the shape of maple leaves, while in 1976 she wore a dress with Olympics rings when she visited Canada during the Montreal Olympics.
Picture: The Royal Collection
Click on image to visit gallery.
| The hottest skin care, makeup and hair care on every green chick's list |
 What's the hot trend in beauty? Going green. But don't break out the emerald eyeshadow just yet, we mean green as in environmentally friendly. New to the green scene? Use TotalBeauty.com readers' unbiased ratings to help you know what products to try first. |
| TotalBeauty.com average member rating: 7* |
 Why it's great: Readers say it's "very moisturizing and soothing" and they can feel their "eyes tightening"... |
| TotalBeauty.com average member rating: 7.8* |
 Why it's great: The certified organic white grape and pomegranate juice in this moisturizer "help balance out... oily skin"... |
| TotalBeauty.com average member rating: 8* |
 Why it's great: "It seriously softens and... feels great after flying." They also say even oily skin can use it at night... |
Friday, April 10, 2009
New device enables iPhone owners to access a library of over 1,000 scents
by Grant Osborne, April 1, 2009
Canadian technology firm, iScent Technologies have announced the imminent launch of its iScent App and accessory for Apple's popular iPod Touch and iPhone systems. The company claims that when the iScent device is plugged into the charge slot of the iPhone, it is capable of mimicking the scent of over 1,000 popular fragrances, which can be chosen from the iPhone application. Read article.
Fashion Week - Tax Edition!
Courtesy CNN - A Nashville woman, with a touch of genius I must add, got some great usage out of her tax forms. While she says it took her about month, the forms, some tape and glue, she came up with a sassy little creation. Fabo!
photo by Senor McGuire
Thursday, April 9, 2009
| Do they really stay on? Read this real-woman road test |
 Slicking on a coat of lip color every five minutes lost its allure after junior high. Nowadays, we want color that lasts hours and a product that doesn't suck moisture from our lips. The Total Beauty Squad tested nine contenders to find ones with real staying power -- enough to withstand cocktails and kisses. Find out which products delivered and which disappointed. |
| Which cheapies are as good as the high-end products? |
 We asked Lesley Bride, senior scientist at Procter & Gamble Beauty, and Fritz Clay, owner of Hair Play Salon in San Francisco, to compare similar products and say which are so close, you might as well save -- and which are worth the splurge. The results will surprise you. |
| Finally, the truth on which promising products will actually help -- and which are just money-wasting hype |
 Many of us are genetically destined to get stretch marks and cellulite. (Yeah, thanks, we know!) But thanks to expert help from two of the country's most famous rock star-level skin gurus and 200,000 unbiased beauty product reviews from TotalBeauty.com readers, you can effectively prevent and minimize the appearance of these bummer issues. Get the real scoop here. |
Jay-Z, Rihanna & Kanye Fragrance Venture
Parlux has announced that it has signed an agreement with Iconic Fragrances, LLC (“Iconic”), a licensing company in which entertainment mogul and icon Shawn “JAY-Z” Carter is a principal. The agreement includes individual worldwide fragrance licenses for multiple Grammy award winning and multi-platinum selling international entertainers Rihanna and Kanye West. Iconic also is in the final stage of negotiations for a worldwide fragrance license with Shawn “JAY-Z” Carter, and in discussions with a well-established female artist.
Neil Katz, Chairman and Chief Executive Officer of Parlux said, “We have been negotiating this agreement for over nine months. We believe that its implementation, combined with the success of our core brands, will allow us to significantly increase revenues and improve our bottom line. The investments we have made to build a positive relationship with our customers and improve our standing in the industry made us an attractive partner for Iconic.”
Mr. Katz added, “We are extremely excited to begin work on our projects with Rihanna and Kanye West. Each is an extremely highly regarded celebrity at the top of his or her profession who is undoubtedly going to make an indelible impression in the fragrance industry, just as each has done in the entertainment world. Their stars continue to rise rapidly in the entertainment arena, which will represent a terrific springboard for us in launching their fragrance brands.
This agreement also enhances our attractiveness to other premier talents interested in associating with an established manufacturer and distributor of fragrance products.”
Parlux Fragrances, Inc. is a manufacturer and international distributor of prestige products.
It holds licenses for Paris Hilton, Jessica Simpson, GUESS?, Nicole Miller, Natori, Queen Latifah, Marc Ecko, XOXO, Ocean Pacific (OP), Andy Roddick, babyGund, and Fred Hayman Beverly Hills designer fragrances, as well as Paris Hilton watches, cosmetics, sunglasses, handbags and other small leather accessories.
Friday, April 3, 2009
The 13 Worst-Hair Cities
| These towns have the worst conditions for hair. Is it time for you to call the movers? |
 We all have bad hair days, but instead of cursing the mighty hair gods and calling in sick, you might want to consider packing your bags. There are a number of factors contributing to frustrating frizz and dried out strands, but as it turns out it, they could all be due to the city you call home. From looking at national averages of humidity/wind/rain/sun, water-hardness, pollution levels and even the number of salons in the area, Totalbeauty.com has located the worst cities for your 'do. Did your city make the list? |
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