by Megan Hupp and Doris Hajewski, Milwaukee Journal Sentinel
Lauren Conrad, star of the MTV reality show "The Hills," is the latest celebrity to launch an exclusive fashion line with Kohl's department stores.
The new LC Lauren Conrad brand will be in 300 Kohl's stores in October, under a long-term contract between Blue Eyed Girl Inc. and Kohl's Corp.
The Lauren Conrad line will debut with clothing, but it might be expanded in the future to include shoes, jewelry, handbags, lingerie and sleepwear. The launch will focus primarily on California and the South, but the LC line will be available at several stores in the Milwaukee area. If it is successful, the Lauren Conrad line will be expanded to all 1,000-plus Kohl's stores. Read Article.
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