Mintel has dismissed the lipstick effect in a new report that looks into the buying habits of beauty consumers in the recession. By Guy Montague-Jones, 23-Apr-2009
Leonard Lauder coined the counter intuitive phrase “lipstick effect” to describe how sales of lipstick tend to fall when the economy slides into recession.
The idea behind the theory is that, depressed by the recession and unable to spend money on expensive luxuries, women will turn to lipstick as a “pick-me-up”.
However, Mintel claims that this time round the lipstick effect has come unstuck. Read article.
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